“It is experimental — no one’s moving their TV budget to mobile — but it is a part of every conversation we have with business advertisers,” Mr. [Stephen] Howard-Sarin said. “We have a lot of oars in the mobile water because we think there’s money there.”—Stephen Howard-Sarin, CBS Interactive VP of business and finance brands, quoted in the New York Times about iPhone apps and revenue streams
Water is like money and you pick it up with an oar? You’re floating in a sea of money and you use the oars to soak it up? An oar touches the money and pushes the boat through the water/money? Mobile:Water Oar::App? What?
I think it’s what’s in the boat that makes the money, down in the cargo hold, and that the oars propel you through the water. The water is a means of conveyance. But I’m from Indiana, so nautical metaphors are lost on me. Probably metaphors about cutting-edge technology, too, for the same reason. I do know that the Johnny Friendlys usually get their cut of the nautical action, too…